Google has been making some major changes to its algorithm recently, primarily to penalise sites that contain low-quality content and “content farm” websites. The latest string of updates is to further improve the search result relevancy; and of course, the first Panda update that was implemented by Google had resulted in affecting 11.8% of all U.S. searches. And it had resulted in major websites being impacted, while other websites were benefited from the changes. Some major websites that were impacted includes About,com, Demand Media (that owns websites such as eHow) and Yahoo! Associated Content. However, it is important to stress that websites that continue to publish high-quality content will not be affected by the ongoing algorithm labeled “Panda”.

It is important that you rectify any areas of your website or blog that may be affected by the Panda algorithm. The only in which the penalty assigned to your website by the Panda algorithm is by removing poor-quality content. You can’t really label “good-quality content” – because to most people, we know what good quality content is and we also know what bad quality content is. But by using analytical tools to understand what pages are doing well and what pages aren’t, it can paint a picture as to what Google’s algorithms are determining on your website as poor-quality content and what pages are high-quality content. But either way, it is important to replace poor-quality content with good-quality content otherwise your rankings will not improve while there is poor quality content on your website or blog.

What is a “content farm”?

A “content farm” is a website which sole purpose is to write content often systematically to try and get as much traffic from search engines for relevant keywords as possible – which often leads to lower quality content because the content may be written by someone who may not have adequate experience in what they are writing about and because they may not be paid much, the motivation to write as much content as possible on a daily basis may be a greater emphasis than writing good-quality content with each article or piece of content they write on.

Google sees content farms as a major problem, and many of these algorithmic updates are to target and tackle the problem of content farms. Demand Media, which owns eHow and other websites, are to some people considered to own content farm websites because of the amount of content that is published on these websites and because some articles may be poor compared to the same kind of content from other sources. It appears to me that sites like eHow write articles generically compared to a blog that has editors that are experienced in the field they are writing about. For example, many of the articles I’ve seen on sites like eHow are generic and do not help assist in resolving a specific issue and sometimes simply give generalised directions on a specific subject or  problem.

The “Penguin” anti-webspam algorithm update.

Google refers “webspam” (to differentiate from e-mail spam) as web pages that have too many keywords embedded to try and fool search engines into improving their web page’s search engine optimisation or link schemes. For pages that have too many keywords, this is referred to as “keyword stuffing”. It’s important to take note about the use of reciprocal link exchanges. While this can benefit your sites SEO, too much link exchanging can trigger Google’s algorithm for excessive link exchanging which can negatively impact your websites rankings.

Google has illustrated in its blog post on rewarding high-quality websites that websites and blogs that have articles that have out of context link placements shall also be penalised under what we will call the “webspam” algorithm update. The article in question appears to be about fitness but it has completely unrelated backlinks in the blog post itself to a website offering pay day loans. Google’s algorithms are smart enough to detect this kind of behaviour, and rightfully so, will penalise websites and blogs that do this – that is, have “unusual linking patterns”.

Over-optimisation of backlinks.

Over-optimisation is something that appears to be more sensitively recognised by Google’s algorithms. If you read this blog post by an editor on Seomoz.org, one of the editor’s website was penalised for having a backlink on one of his other blogs – the keyword being “Web Strategist Philadelphia”. Once he had changed the keyword to his site URL, his rankings were improved over the following few days afterwards. You may wonder why that would be considered over-optimisation, but it may well be over-optimisation because you’re getting backlinks on the keywords you are directly targeting. It is recommended to have only natural backlinks and if you want to target certain keywords, you do so with careful consideration to make your anchor text natural.

What is “high-quality content”?

Google has made a blog post explaining what high-quality content may be. Some are pretty obvious examples, such as “spelling, stylistic and factual errors” which is to say grammar and punctuation errors with your content and factual errors with relation to your content and what you’re writing about. In fact, there is another one listed in the article – for websites that have excessive amount of advertisements. I had thought of this before as to whether Google takes this into account; because, for most users, a web page with too many advertisements is both annoying and distracting.

So bottom line is, good SEO can be:

• Good quality, original, genuine and unique content (and also in respect to spelling, grammar and punctuation to a sizable degree).
• Good use of titles for your articles with respect to blogs.
• Natural use of backlinks.
• Ensuring your web pages are formed properly.
• Make sure your website is speedy and loads reasonably quickly.
• Optimise your images prior to uploading them.
• Not using excessive, unnatural or out of context keywords, categories and backlinks.

Have you ever thought that in addition to keywords, links and Google, the work of SEO can also be affected by servers and hosts that you choose for your website?

Let’s see how it works.

At first, web servers and hosts are not a concern, but they can cause real problems and deserve attention. There are some problems that can affect a site’s ranking in search engines:

Server Hosting Timeouts: If a search engine is passing requests to a page and this request is not met because of server timeout, certainly the SERPs do not go to the page ( search results pages) and will have a bad ranking, because no content was found.

Speed ??: Not as bad as the server timeouts, but it is a problem. As mentioned, the crawlers do not have patience, if a page takes to load, it gives up. But this is a major problem for users, who will not wait forever to load a page and go away.

Shared IP Address: Here is a somewhat controversial point, but some SEOs believe that this is a problem. The point is that if your site is the neighborhood spammer or low quality, it could lower the confidence and credibility of your site. Also, direct links to let users IP lost.

IP blocked: The processing of web pages, the crawlers can block a specific IP address or address range instead of blocking a site specifically. MSN / Live you can check which sites share the same IP doing the search: “IP: a-ip-address”.

Recognition of bots: To protect the contents of the site, you can restrict the number of requests to a page within a certain time. Care is needed when determining this site.

Bandwidth / Transfer Limit: Many servers limit the amount of transfer that a site can have. This may eventually take down a site if any content becomes very popular and the site receives many visitors. With the site down, no people, no crawlers will be able to access the site.

Geo-server: This is not a problem, but a recommendation of good practice. The search engines use, too, the server location – location of the site , so – to determine the relevance of a response to a search, considering the factor of local search. As the local search ends up being the goal of many sites, or offer products / services to a region or country, it is recommended to host the site in the country where the targeted visitors are.

So as not to have your work SEO hindered by issues far more than off-page external links, it is worth choosing the server of your site carefully.

Search engines are characterized far more effective when you want to find something on the web. Knowing this, we created the digital marketing activity, known as SEO (search engine optimization) or optimization for search engines. And this action is the dissemination of the company through keywords, which are sought by potential customers and listed by search sites like Google.

The SEO can be enjoyed by any company that wants to be found in the virtual universe. However, the action is a powerful tool when it comes mainly from online stores and e-Commerce. The goal of any company when investing in SEO is to achieve first place in the ranking of search engine, which has greater visibility and thus more hits.

To achieve the much desired first position on Google, it is necessary to conduct a campaign that is structured and monitored. To achieve this, competent and professional companies are working for the optimization, using techniques that guarantee results.

Below, we highlighted five phases that prove the need to invest effort, time and money in this important marketing tool:

The first stage is denial . That’s when the shopkeeper thinks, “I do not need professional help, nor seems to be so difficult. I do my own SEO campaigns.”

In fact, the most effective and quickest way to achieve results with SEO is to use the correct techniques, hiring a reliable company to manage and monitor campaigns.

Using the wrong techniques, without the aid of trained professionals, you will easily reach the second stage: anger . “I’ve changed the title, has added several keywords, but still not got to the Google ranking.” These are the first thoughts, as many articles says that automatic SEO strategies show promising results, which is not true. You need to perform a constant work monitoring.

After this phase, even without having professional assistance, the third is installed. It is the negotiation phase : “You start thinking if there is a way to buy the Google ranking? There must be some way to negotiate with them.” Do not worry if you get to this point, because this is a natural part of the process. But it is clear that there is no negotiating with Google, and it can take you to the fourth phase.

Depression is established. It is when you think: “Enough! That’s impossible. I tried everything that the article said, but nothing worked …”. In reality this is a natural feeling as well. You tried a few things, increased investment in Google in exchange for good publicity, but this store also is not at the first page. But don’t be afraid, because there is a light at the end of the tunnel!

One gets finally at the fifth stage, the stage of acceptance . “Well, what I tried, did not work alone and I could not buy a Google ranking. So I guess I’ll start all over again, but otherwise, go into contact with a competent company ” is now where, you’ll roll up the sleeves, along with this new team and start producing good content, working on building links with the search engine.

After accepting the fact that it is essential to have the help of professionals to do SEO campaigns and winning first place ranking in Google, it’s time to prepare your shop to grow. Search engines assimilate good content and transmits them to visitors, so it will build good information for interested people to click on your ad and find your online store.

The better and more relevant you make your virtual store in the same proportion Google and other search engines will highlight your e-commerce. So it is important to hire teams prepared to meet the needs of your optimization campaigns, because with the right techniques and constant monitoring, the results become increasingly evident.

Even before you know it, your shop is already on the first page. That’s because you created a content that is valuable, which is relevant, because some in the administration invested and allowed the correct techniques were used. Therefore, Google will rank it accordingly. To follow on success, just keep in mind that the SEO campaign is a marathon, and we must be prepared to conquer it.

The robots, crawlers or spiders are small programs sent by Google to investigate, analyze and scan millions of web pages, and are usually one or the other, linked through the links that pages offer.

What Does This Mean?

More all, ranging from the network for documents, once the first one, continuing their search and indexing the documents referred to in the first found ..

What Are They Used For?

• Used for Indexing
• To validate HTML
• Validation of links
• The monitoring of new or “New Add”
• And for the mirroring.

Are They Poor Little Buggers?

Not really, but keep in mind that these robots are programmed by humans, and humans usually make many mistakes. So to make programming, the people in charge of the robots must be very careful and the authors of the robots must be programmed so that it is difficult for people to make mistakes with serious consequences. However, in general, most of robots are quite responsible and intelligently designed, do not cause major problems and provide a very valuable service, otherwise would be too coarse. As we say, the robots are not bad nor good, just have to provide appropriate care they need.

Where Do I Start?

Usually start with a fixed database of addresses and then start to expand, based on the references. Some search engines offer a section where you can send your site for them to send a small robot to index it and add it to their database.

How To Lead And Command The Robots To Index Or Not?

It means, one can restrict certain files, the activity of the robots, as an administrator of a site may sometimes want a robot to do it to appear in search engines, or maybe not, or sometimes prefer that some content is not indexed or for example only certain search engines to index us, the variants are based on what we want and are likely quite large. The famous robots.txt file then comes into play. This file should be placed in the root of our dedicated servers as when a robot reaches our dedicated server, usually looks for this file to see what restrictions we have given and how to act. Let’s say we have the relevant orders to let it work freely at our disposal or depends on what we leave scheduled so that the robot know exactly what to do.

You probably already have heard of Search Engine Optimization (SEO). It is a set of actions to improve the positioning of your site in search engines, that is, when the user types a keyword in Google , the goal of SEO is to make one or several of the pages on your website , appear among the top results of search organic.

Important: Do not confuse search with organic sponsored link (paid area).

When we want to be well positioned in the relevant areas (free) search engine, we are trying to maintain a large and durable friendship. In the case of Google this tool goes by the name of spider. This “robot” speaks several languages, but still not perfect, language as a flash, for example, could not be readed and also has its own logic of reasoning.

Understood, how it works?

To be well positioned in Google , which is considered the leading Internet search engine, you need to know everything that is said about your business on the net counts. Warning! I said all that is spoken, not just what you say.

Much like the marketing, we work with the following factors:

Corporate identity - is what your company is, characteristics, actions, personality and positioning.
visual identity - is what the company wants to show on the corporate identity, not necessarily all, is usually the good side, of course.
Corporate image – is the puzzle that we set in our mind, creating an image with the data we received from the company and what is said about Google, it follows to the letter.

So, always work with on-page content (content of your site), and off-page (information about you to other Web sites, blogs and social networks).

Working with SEO is not just IT, it should be really able to communicate with people and “Robots” at the same time .

A work of managing the quality of online information, and good relationships with other sites and people.

To do this I use a cycle of action:

First, leave the site to be able to found in search engines. For starters Google teaches how to do this.

Do the analysis of your site with at least a monthly report obtained from your site.

Make a buzz tracking information about your company, and what is said on the web about the keyword you want to work. How? Follow here.

Work with a digital press secretary, notice the magical word “digital”, this work is different from the common press secretary.

Work information in social networks and blogs like on your site, (using the same technique).

Remember : Your site is the amphitheater, so search engines, external websites, social networks and blogs should be linked to it. So keep a good relationship on the web and strategically.

If your product goes under fire in the network, these sites will also be highlighted in search engines even if you do not answer or know their existence.

What you see in the image of search engines is the corporate vision and the parameters of these robots.

Last and important tip:

Think about the keywords you want to work, use a few good, and enjoy this little help here.

Know that you want as well as the wave of spider’s best friend, your competitors may also be fighting for it. To learn about your competitors is easy, ask google, he is sincere enough to say. Go to: www.google.co.in and enter the desired keyword. See the difference between the situations: when there is competition and when there is not.

First situation

KEYWORDS: Dedicated Hosting or SEO Services, for example.

Note that these words are very worked within the sites that appear in the top positions in their social networks and other sites linking to them, realize that there are a number of access and are made mostly in html, java and / or css.

Second situation

KEYWORD: `eg` e-Governance Services.

Making an analysis of 5 / 2 we can see that: In the case of e-Governance Services, a pdf file appears in the top 10 positions, files inside pages of sites, where domains should appear.

Note that features such as meta tags and other common in optimizing sites were not used, and phrases that appear below the address of the best positioned sites, are for internal matters and were not used in a purposeful way for SEO.

In this case it is easy to obtain a prominent position without much effort with an optimization work.
It is important to know that SEO is a work of medium / long term it aims to increase the amount of visitors through search engines trust. Once done the work, when the site appears well in the polls , it will be credible.

Hands-on and good luck!