Since Google opened up the business to create pages on Google+ two weeks ago, they have started to provide basic tools for companies to enter this network. While industry analysts believe that Google+ Pages can find a profitable niche in the world of social networks among business users, for now there is a perception that Facebook could overtake Google+ when it comes to providing businesses with a place to reach the hearts of customers.

For now, there is a list of features that Google+ pages does not count, including the ability for companies to offer promotions or coupons, as well as the POSSIBILITY of hosting contests or sweepstakes. Companies in Google+ pages also cannot sell products. Many of these features are available on Facebook and now the users want them on Google+ Pages.

In July, shortly after Google has allowed the creation of pages in Google+, Facebook launched Facebook for Business which is basically a guide to assist businesses to use Facebook features targeted for business, social plug-ins and ads. Facebook has made it clear that they wanted to lure companies and took advantage of the delay in the launch of Google+ Pages. Now, months later, analysts say that it is clear that Google+ is yet to be mature.

Right now, Facebook has a more complete offer, but all this could change quickly. Google and Facebook are not exclusive choices. Many companies have a blog and a Twitter and a Facebook page. Now, they will add a page in Google+.

Many companies are entered into the world of social networking and see the audience of Google with good eyes. If Google add processes to improve the solution, it will be really useful and valuable for companies.

But first, need to address the problems that users have noticed recently. There are some real limitations on pages that make it harder for companies to use the solution the way they want. This condition can significantly reduce the adoption. For example, only one person can manage the account, so either the individual will be responsible for the company’s site or you have to share the login and password with multiple people. This is not recommended.

In considering these points, Facebook has an advantage when it comes to social network aligned with the business. But Google will need to work on changing that. On the other hand, no tool is “everything to everybody. In recent weeks, Google said that it was exactly the idea which is going forward .

The CEO of Google, Larry Page said that he wants to “transform” the company, integrating its various services with Google+. Google has taken a huge step in this direction by integrating the Google+ with Google Apps, a suite of cloud-based enterprise applications.

As many of you know that the world of SEO has changed dramatically with the Google Panda update, the algorithm of Google is always looking for new techniques to avoid any possible positioning of website based on duplicate content, poor quality content, pages with a poor  design or that its only function is to grow backlinks.

It is for this reason that, in positioning our website we must take this new Google function into account when assessing the site. One of the key measures to achieve this is to get an increase in time spent by visitors to our sites displaying our content. Until now it was very common to find well-positioned sites with poor content.

With the entry of Google Panda, it is difficult because the new algorithm introduces new measures to detect the content without interest to the visitor. To achieve this, we have to rely heavily on the introduction and reference point for social networks ( Facebook, Twitter and Google + ) to serve as a social measure. Google already appreciated this for a while, but now it has become much more important to have presence in social networks, and currently if you have no presence in these networks and not receiving visits and “like”, you will lose a lot of appreciation from Google.

Another measure is to consider the design of a more functional website. Before that Google could “understand” while the page was sufficient proof of this and there are many websites with a little care and simple design which are aesthetic but accessible from your code to Google, which had allowed good evaluation by Google. Indeed we must also be careful about the placement of advertisements on our site, as it is important that this is an orderly design and not an obstacle to visitors.

Some of the steps we can take is to avoid to publish content without any interest , you can choose from resources such as embedded videos to force the display of the same from the website. This will make web visitor stay longer for video on the website. Of course, opting for quality written content is equally valid, because what we have to clear is not so outstanding as before by direct assessment by Google but the social value of our website, directly or indirectly will most affect us at valuation.

As mentioned, a key point is the presence on social networks and social tools in general to make use of Google Panda. One is the “+1” on Google. We can add the buttons of Google +, Facebook and Twitter on our website so that our visitors can share and evaluate our content. Of course we must also allow the inclusion of comments to the extent possible and in general any function that allows users to interact and be part of the site.

Anyway… Google Panda will advance and expand its capacity, but it seems clear trend toward social value.

It is common to find texts on the Internet explaining how to run social media and the rules we must follow to do their part.

But have you ever stopped to think about the content that will generate and disseminate these spaces?

Certainly the answer is yes, but the question arises: how to do it?

In many corporate profiles, we see only promotions related products and services offered by the company, or the performance of a CAS online.

Social media, like traditional media, should convey information relevant to its readers. Never forget that besides being the voice of the company about what it makes and sells and to relate to consumers, the profiles digital work with the corporate brand loyalty can become a reference content.

Here are some tips on how to achieve these results:

The first thing to do when creating a corporate profile on any social networking site – Twitter, Facebook, Linkedin, YouTube, etc., is to understand your audience. If your company has some research for public, the way out is to look into it. If not this ally, try to do the research yourself. Talk to the directors and employees who have more time for homework, search the major search engines and social media what is being said about your business and the market for its performance.

Once you understand your audience, consider how the competition is positioning itself in the online space. Make a comparison between the marks taking into account the frequency of updates, generating the content itself, suggested content from other sites, interaction, language used and partnerships.

Managing your own content, show that you have expertise. Create a corporate blog to explore this channel with information about the company, its release and clarification; make cultural promotions and contests with their readers, incorporating the blog with social media, including the blog in its strategy of sponsored links, do a survey of bloggers and opinion that may be its partners in the dissemination of content.

Disclose proprietary information on company networks and provide interesting content from other sources.

Dialogue always

Maybe, you will not receive good days of its followers in the first week you’re in social media, but over time they will see that the brand is present and begin to interact. So follow Friday (# FF) on Twitter all on Fridays, photos and short subjects that find relevant on Facebook and interact in the Linkedin groups discussions. Show that the company is mature enough to take criticism and who has their own opinion.

Respond publicly to questions and complaints. Not good to answer by sending private messages, either delete the complaints posted on the notice board of the company on Facebook, Linkedin communities or in a blog comment. If the consumer is extremely dissatisfied with the mark, he will do what he want, somehow, if his friends know about problem, this negative buzz is even worse. Transparency should always come first.

Ask for suggestions of topics to the friends of the brand in social media and respond to their feedback on their publications.

Stay updated on new technologies and language focused on Web Read books, blogs, news sites, attend lectures and converse with other professionals in the field of social media on several issues that are related to digital content.

A good content is the result of much research, study and dialogue. If you show that the brand really understands the subject that is being proposed, will certainly gain more importance in organic search and is indicated as a source of information.

After all, the content also generates loyalty.