Storing files in the cloud is already a common practice among web users. Google, for example, allows you to save documents, pictures and other data from anywhere with an internet connection. So, start editing a Word document at home and bring it to work has become more simple: just send to a server and access it without having to walk in the company with pen drives from one side to the other.

In January, when the Megaupload was closed by U.S. authorities, many users felt hurt. Not because of the fact that copyrighted files were taken from the network, but because the service was also used to store information of legal users, much like the Google. Of a sudden, millions of documents and photos were lost when access to Megaupload was interrupted, and thus a cloud storage option was lost.

This event raised a question: how safe are the files that are stored in the cloud? Is there any guarantee that they will not be lost or if the cloud service is taken offline, as users can do to recover the holding?

For more sites and servers that can be closed, the cloud is hardly impaired. The cloud computing, as the internet, there is a system dependent on a single connection. The scenario that every cloud will disappear is practically impossible.

A single server can fail, but, according to the experts, the great cloud computing companies have plans for possible disasters. Large corporations have backup plans and disaster recovery plans in case of floods, earthquakes and other natural disasters. Thus, if more than one server is damaged, the files are stored on some other server as well, thus preventing users from losing their data.

Another concern is regarding the safety of the cloud. Not everyone feels confident when leaving important files with personal information stored in a place that they do not know exactly where it is, despite knowing how to access them easily. The biggest risk is not confidential data, but the possibility of losing data. If you rely on a single provider, you need evidence that they are keeping your data offline.

My recommendation is to make a second copy of your files elsewhere. It’s a good idea to save the data on your own computer, for example, to avoid losing important data.

Since Google opened up the business to create pages on Google+ two weeks ago, they have started to provide basic tools for companies to enter this network. While industry analysts believe that Google+ Pages can find a profitable niche in the world of social networks among business users, for now there is a perception that Facebook could overtake Google+ when it comes to providing businesses with a place to reach the hearts of customers.

For now, there is a list of features that Google+ pages does not count, including the ability for companies to offer promotions or coupons, as well as the POSSIBILITY of hosting contests or sweepstakes. Companies in Google+ pages also cannot sell products. Many of these features are available on Facebook and now the users want them on Google+ Pages.

In July, shortly after Google has allowed the creation of pages in Google+, Facebook launched Facebook for Business which is basically a guide to assist businesses to use Facebook features targeted for business, social plug-ins and ads. Facebook has made it clear that they wanted to lure companies and took advantage of the delay in the launch of Google+ Pages. Now, months later, analysts say that it is clear that Google+ is yet to be mature.

Right now, Facebook has a more complete offer, but all this could change quickly. Google and Facebook are not exclusive choices. Many companies have a blog and a Twitter and a Facebook page. Now, they will add a page in Google+.

Many companies are entered into the world of social networking and see the audience of Google with good eyes. If Google add processes to improve the solution, it will be really useful and valuable for companies.

But first, need to address the problems that users have noticed recently. There are some real limitations on pages that make it harder for companies to use the solution the way they want. This condition can significantly reduce the adoption. For example, only one person can manage the account, so either the individual will be responsible for the company’s site or you have to share the login and password with multiple people. This is not recommended.

In considering these points, Facebook has an advantage when it comes to social network aligned with the business. But Google will need to work on changing that. On the other hand, no tool is “everything to everybody. In recent weeks, Google said that it was exactly the idea which is going forward .

The CEO of Google, Larry Page said that he wants to “transform” the company, integrating its various services with Google+. Google has taken a huge step in this direction by integrating the Google+ with Google Apps, a suite of cloud-based enterprise applications.

As many of you know that the world of SEO has changed dramatically with the Google Panda update, the algorithm of Google is always looking for new techniques to avoid any possible positioning of website based on duplicate content, poor quality content, pages with a poor  design or that its only function is to grow backlinks.

It is for this reason that, in positioning our website we must take this new Google function into account when assessing the site. One of the key measures to achieve this is to get an increase in time spent by visitors to our sites displaying our content. Until now it was very common to find well-positioned sites with poor content.

With the entry of Google Panda, it is difficult because the new algorithm introduces new measures to detect the content without interest to the visitor. To achieve this, we have to rely heavily on the introduction and reference point for social networks ( Facebook, Twitter and Google + ) to serve as a social measure. Google already appreciated this for a while, but now it has become much more important to have presence in social networks, and currently if you have no presence in these networks and not receiving visits and “like”, you will lose a lot of appreciation from Google.

Another measure is to consider the design of a more functional website. Before that Google could “understand” while the page was sufficient proof of this and there are many websites with a little care and simple design which are aesthetic but accessible from your code to Google, which had allowed good evaluation by Google. Indeed we must also be careful about the placement of advertisements on our site, as it is important that this is an orderly design and not an obstacle to visitors.

Some of the steps we can take is to avoid to publish content without any interest , you can choose from resources such as embedded videos to force the display of the same from the website. This will make web visitor stay longer for video on the website. Of course, opting for quality written content is equally valid, because what we have to clear is not so outstanding as before by direct assessment by Google but the social value of our website, directly or indirectly will most affect us at valuation.

As mentioned, a key point is the presence on social networks and social tools in general to make use of Google Panda. One is the “+1” on Google. We can add the buttons of Google +, Facebook and Twitter on our website so that our visitors can share and evaluate our content. Of course we must also allow the inclusion of comments to the extent possible and in general any function that allows users to interact and be part of the site.

Anyway… Google Panda will advance and expand its capacity, but it seems clear trend toward social value.

With the growth of the value of clouds for some IT solutions providers are beginning to take an interest in what exactly it meant. In the end, many of you have long offered clients to use host-applications, which, in essence, cloud services are under another name.

So you already know what are the benefits that are provided by cloud computing services to your customers: a small initial capital costs, or complete absence, pay only the actual services received, scalability and flexibility. For you, the main advantages of cloud services are a constant revenue stream, deep penetration in the business of clients and flexibility to tailor services to customer needs.

So if you have some time provide Hosted Exchange services with or related to backup and restore data, you are completely forgivable to ignore the talk about clouds as the next hype in the IT industry. Or unforgivable?

Enough to have in its arsenal, one or two services such as SaaS, although they could well help you prepare for the era of cloud services. Looking to the future, customers will increasingly move their infrastructure into the cloud. And if all that you can offer, is the e-mail host system, you face the loss of customers.

Since virtualization, private clouds and services based on public clouds every day are becoming more popular. IT has a long history of adaptations and innovations, and cloud is a important chapter in this story. If you skip this chapter, it can have fatal consequences for your business.

Large corporations such as Verizon and Google, end users are bombarded with advertisements on its cloud products. As this onslaught of more and more customers will be prepared to cloud computing and would like to have more services.

Fortunately for solution providers, you have plenty of options to create a full set of cloud services. Let’s say you have to offer Hosted services through Exchange. What can you supplement them? It makes sense to explore other products Hosted on Microsoft, such as server, database and maintenance of desktop systems, to create a cloud menu.

Of course, you are not limited to products of Microsoft, Cisco and Dell. You and all the solutions provider should also not be overly suspicious of large corporations. In particular, although Microsoft has achieved record sales through the channel, the manufacturer has caused some confusion among its partners on their role in providing cloud services, such as Azure and BPOS. However, Microsoft’s strategy in connection with the clouds deserves a separate article.

Solutions providers should also pay attention to host the infrastructure and services such as “platform as a service” (PaaS), as well as to private cloud using virtualization technology and reminding the public clouds, which allow you to take advantage of the cloud environment inside the network perimeter.

Many manufacturers also offer in addition to its virtual cloud product technical support. This means that you can give it to function manufacturer partners and focus on growing your business.

So when it comes to clouds, then, yes, there is no shortage of publicity. But this does not mean that solutions providers cannot simply ignore it and do its routine. Clouds are a source of change, and therefore require that providers of solutions once again adjusted to the ongoing large-scale shifts in the industry.

In early 2011, Google reported a change in its leading position in the list of major internet companies. There are many opinions about the causes of the fall ranked by Google in this list, but everyone agrees that there is a tendency to accelerate changes in the sphere of information technologies. Each company is eventually undergoing some administrative changes and has its own economic cycle. But much more important now, as these internal cycles coincide with the rapid development of data centers industry in general, and cloud hosting technologies in particular.

During the first five years of the last decade Google has been queen of the ball. Its name became the basis of the verb (“Google” – to search the web). It has changed the nature of the search, use and attitudes to information. They did not invent the search engine, it was simply meant to improve it, and the world has changed beyond recognition. It is predicted that it will replace the Internet itself! And then came the “Social Internet” and more people began to use the services of Facebook and Twitter, and Google search engine and RSS feeds overshadowed. Information business has changed, as well as many other industries. Nobody noticed this, but in fact the second five-year plan last decade was very different from its first five years. And although Google still means something in the field of Internet search, social networks, no doubt, came to the first position. We cannot say definitely whether it is strategic or administrative problems for the search company, because in reality, it does not matter. What really matters is what people are saying that Google is not so popular.

What implications does all this might have for other companies that are not related to Google or not are the pillars of the Internet? If you produce cars, drugs, or widgets? Maybe you sell bricks or mortar. What if your company is not related to the field of information technology business? Regardless of the scope of your business, we can assume that this shift from 10 to 5 years, probably will affect your business too.

Today, almost every company and every industry is built on information. The sign may be written in “Fashion House“, but in fact almost any business is related information.

Information on financial and capital markets risk management, information affecting the adoption of certain decisions, information that is necessary for cooperation, information to track users and interact with them through various means of communication. And most of this information is at your data center or moved to a “cloud hosting” structure with a common access from anywhere in the world. You cannot assume your business to be information-oriented, as in the case of Google, but in reality it just  is. And companies that are most actively engaged in the information business, according to data center as a key strategic asset. It is used as a weapon in the competition.

This means changing attitudes towards the IT infrastructure, data centers and the potential use of cloud hosting technology.

In other words, what seems easy now, may no longer be so after 5 years.

The concept of cloud computing is Quite fashionable today and it is treated differently. It is the image of computing in which IT resources with a high degree of scalability are provided to users in the form of services through the Internet. A pool of managed computing infrastructure with a high degree of scalability is the provision of paid services on the placement and implementation of client applications.

And as per Wikipedia “cloud computing treats simple Technology Data Processing, in which software is made available to the user as an Internet service”.

In fact, “cloud” is a metaphor for a remote data center computing, to which access is given on the basis of payment for pay-as-you-go (pay per actual use of the service computation). Thus, the software is actually provided to the user as a service. Cloud computing user does not need to worry about any infrastructure, nor on the actual software, “cloud” successfully hides all hardware and software components.

And Intel shares the concepts of architecture and cloud-services. The first category includes the components of a dynamically scalable capture of resources, based on virtualization technology or software environment with horizontal scaling. The second – as a rule, paid services that users receive via the Internet. “Cloud” architecture can be constructed within the local network. Unlike traditionally distributed or service models, cloud computing is based on a dynamic architecture and the user pays only for the functionality, which really enjoys. The scope of cloud computing may be different – this, for example, online mailboxes, social networks, specialized search engines, online financial services cloud computing and other applications of Web 2.O.

Despite the fact that cloud computing is the concept that is still relatively young, already made projections of its future development.  In the first (2007-2011), there will be many pioneers, and their new development will ce launched in the market rapidly. Further, roughly from 2011 to 2013, will begin a consolidation phase – some vendors leave the market, while others merge with more successful competitors. And in 2013 comes the “golden age” cloud computing.

Among the pioneers of the market of cloud applications and services, including quite large manufacturers, such as Google, IBM, Microsoft, SAP, Oracle, etc. Microsoft last fall announced a platform for Windows Azure, based on Windows 2008 Server.

Along with additional services, including Windows Live, a portal solution to SharePoint, this OS will be a comprehensive solution for creating and deploying applications for online computing. A similar system along with cloud web hosting services is introduced by ESDS - its Virtual Data Center Operating System platform create and manage the data center.

A number of solutions (both hardware and software) in the cloud computing is based on the architecture of Nehalem. The Dynamic Power Node Manager, and Data Center Management Interface, allows not only to optimize power servers, but also reduce the cost of managing data centers.

Communication products supporting virtualization and cloud computing is delivered by Cisco. Cisco Nexus family of switches replenished Nexus 7000 Series, 5000 and 2000 models. Model Switch Cisco Nexus 7018 chassis is equipped with 18 slots and supports up to 512 ports Ethernet. Nexus 5010 also supports Ethernet, and Fibre Channel, and the model of Nexus 2000 is to expand the bandwidth of a server farm.

Many IT experts say that in the near future, cloud computing will be included in the top list of technological trends, and certainly could become a very profitable service for those companies that will seriously deal with them and constantly develop them for better benefits.